Tiivistelmä työpaikkailmoituksesta:
- The Senior Manager, Communications at UPM Plywood will lead external communications and shape the communications strategy for the upcoming WISA Group Plc demerger.
- Key responsibilities include managing company narrative, financial and regulatory communications, proactive media relations, crisis communications, and cross-channel editorial governance.
- Required qualifications include a master’s degree and at least five years in senior communications with experience in media relations, listed-company disclosure, and advanced English and Finnish skills.
- The role is based in Helsinki, reports to the VP of Marketing, Sustainability and Communications, and applications (CV and cover letter) are due by August 14, 2026 through UPM’s online system.
Tämä tiivistelmä on luotu tekoälyn avulla.
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We are now looking for a Senior Manager, Communications for UPM Plywood to lead external communications and shape the future communications strategies for WISA Group Plc, a publicly listed company to be established through partial demerger of UPM-Kymmene Corporation.
Greetings from your future manager
“This is a unique opportunity to join our journey to become a publicly listed company, where communications plays a central role in building our narrative, reputation and stakeholder trust. We are looking for an experienced and resourceful communications expert who combines strategic thinking with hands-on execution and is excited by the opportunity to work closely with senior leadership in a dynamic and evolving business environment.” – Kristiina Jaaranen, VP, Marketing, Sustainability and Communications, UPM Plywood
What you will do
In this role, you will manage the company-level narrative to support business strategy. You will also manage financial and regulatory communications and drive proactive media engagement and PR initiatives to strengthen our public reputation and perception.
In addition, you will:
- Own the cross-channel editorial governance and ensure the consistency of external communications in compliance with regulatory requirements
- Manage communication on financial results and execute public announcements and company-level event communications
- Drive proactive media relations and build relationships with national and trade media to secure accurate and impactful media coverage
- Act as the first point of contact for media inquiries, coordinate interviews and help ensure senior spokespersons are prepared and available when needed
- Manage crisis communications and develop training and guidelines in close cooperation with business leadership and the OHS network
- Set and track communications KPIs, apply data-driven insights to optimize outcomes, including media coverage
- Manage resources and the annual budget against strategic targets and coordinate external agency performance
Who you are
- You have a master’s degree in communications, journalism, PR or another relevant field, and at least five years of experience in a senior communications position, including media relations and PR, preferably in a publicly listed company
- You have strong expertise in strategic corporate communications and a proven track record of delivering impactful communications with measurable results
- You have strong command of corporate disclosure processes and ESG communications requirements, ideally in a listed-company environment
- You speak and write at an advanced level in English and Finnish and can provide professional support in editing and proofreading
- You take initiative and work proactively, driving action at both strategic and hands-on operational levels
- You are comfortable working in a fast-paced environment and can prioritize effectively, adapt to changing situations and deliver high-quality results within agreed timelines
- You are comfortable working with senior executives, collaborating across the organization and building relationships with external stakeholders
- You are available to manage media or crisis communications activities outside regular office hours when needed
This is what we offer to you
- A meaningful job: We have an inspiring purpose “We renew the everyday for a future beyond fossils”. Our work is impactful and transformative.
- A caring community: Our community is built on great team spirit and shared commitment. We care about each other and the well-being of our colleagues. We support the work-life balance of all our employees.
- Development opportunities: We offer you great opportunities to learn and grow throughout your career. We are an international, multi-business organization offering plenty of avenues for personal growth.
- Responsible employer: Sustainability is at the core of everything we do. We are committed to ambitious, science-based sustainability targets in all areas, from climate change mitigation to enhancing biodiversity. We foster diversity and inclusivity, offering a work environment in which everyone can be themselves.
Learn about our Rewarding and our Ways of working
Additional information about the position
This position is located in Helsinki, Finland.
The position holder will report to the Vice President of Marketing, Sustainability and Communications function in Plywood business.
For further information about the role, please contact Kristiina Jaaranen, VP, Marketing, Sustainability and Communications, UPM Plywood, at [email protected].
How to apply
To apply, please submit your CV and cover letter by August 14, 2026. Please note that we accept only applications submitted through our online application system. We begin reviewing applications as they are received, and you may be contacted before the application deadline.
For support with submitting your application, please contact our HR Services team at [email protected] or tel. +358204146600.
Learn more about how to apply from our Careers page.
Country-specific information
A security background check may be performed for those selected to UPM positions, in accordance with the company recruitment guidelines and the Security Clearance Act 726/2014.
Marketing, sustainability and communications
UPM Marketing, sustainability and communications is dedicated to stakeholder engagement and brand and reputation to safeguard UPM success. The function consists of different areas of expertise – brand and communications, marketing, sustainability, and public affairs – and uses its combined know-how to deliver competitive advantage to UPM.
Marketing, sustainability and communications is integrated into business decision making and supports the needs of each business. The dedicated teams within the function act as centres-of-excellence in their respective area and provide expertise for achieving both group and business related goals.
UPM’s most important stakeholders are customers, investors and financiers, employees, suppliers, local communities, authorities and key decision makers, the media and nongovernmental organisations.
UPM Plywood
UPM Plywood offers high quality WISA® plywood and veneer products for construction, vehicle flooring, LNG shipbuilding, parquet manufacturing and other industrial applications. In 2025, UPM Plywood sales was EUR 409 million and it employs about 1,550 people. UPM has three plywood mills and one veneer mill in Finland as well as a plywood mill in Estonia. www.wisaplywood.com
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